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Constructing a Home Business
We live in a log house. The logs were cut and prepared
in central Missouri and shipped here for construction. Before
the logs were put into place, a foundation was poured out of concrete.
After the logs were set, windows, doors and all of the interior
features were added. This is, basically, the same process that
you would use to build a traditional house.
And, it is the same process you would use to build
your home-based business. You start with the land for your house.
There is a piece of ground, somewhere, that you search for. When
you find it, you usually have a feeling that a simple piece of
ground is the place you've dreamed about for your new home. In
constructing your business, this is also your dream of working
from home.
Then you begin researching what type of business
you want to do. Will it be sales? Will it be virtual assistant
work? Will it be in the technology or communication field? The
possibilities are wide and varied, and the opportunities go on
forever.
Once you have your "land" and your "foundation",
the next step is to put up the "walls". Each log on
our house was fitted, notched out and put together -- just like
those Lincoln Log toys that I played with as a child. As a business
grows, the walls are erected. A solid marketing plan would be
one wall, a website presence would be another wall, community
participation (be it on- or off-line) would be your third wall,
and your business structure would be the final wall. Without all
of the walls, your business is not structurally sound.
Within each wall is where the door and windows are
found, and within your business is where the individual aspects
that make up a business are located. Networking, communications,
administrative details, etc. Everything that will assist you in
finding success is considered a support to the basic business
structure.
Finally, there is no house without the roof - and
there is no business without your customer. A roof needs care
and attention, as does your clientele. The safety provided by
the basic elements of your business are contingent upon your customer
being happy, having access to you and helping you bring your newly-built
business off of the ground. Without a roof, you get wet!
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Tammy Harrison is the mother of four, and the Independent Creative
Representative of Home-Based Working Moms. She can be reached
via email at CreativeRep@hbwm.com.
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